CONCEPT | TRULIA
The client of this project is Trulia, they consider their mission as "building a more neighbor world by helping you discover a place where you will love to live"
I hope to focus on the concept of love to live. One of Trulia's main functions is to help people find accommodation. However, people have different definitions of accommodation, so the environment which they love to live will also be different.
I hope to use a suitcase in the first shot, ending with a cardboard box, to depict the process of looking for a place to live and finally moving in.
I add two frames between frame 2 and frame 3, one frame between 3 and 4, to show the transition in detail, and also emphasize the idea of " window".